When Relationship Marketing Collides With Technology

When clinical medicine collides with religion.

Entrepreneurial Marketing: Criteria for Identifying When & When Not to Use Relationship Marketing

This paper will present and discuss the findings of research that explored the marketing practices of small professional service firms. These findings demonstrate that in seeking to improve customer service and satisfaction, the marketing activities practiced by such firms differ from those of their larger counterparts. Moreover, they suggest that existing relationship marketing theories are in...

Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing

Background: The development of information and communication technology in various ‎sectors of electronic economy, such as electronic marketing, has led to significant changes in ‎attitudes and methods of service delivery that needs to address ethical issues in order to expand ‎it; Therefore, the purpose of the research is to investigate the relationship between work ethics ‎and Information and...

When God Collides with Race and Class: Working-class America’s Shift to Conservatism

The Knights of Columbus are . . . defending the values of faith and family that bind us as a nation. I appreciate your working to protect the Pledge of Allegiance, to keep us “one nation under God.” I want to thank you—I want to thank you for the defense of the traditional family. [The Family] is a most fundamental institution for our society. I appreciate the fact you’re promoting the culture ...

Marketing technology in macroeconomics

In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increa...